Fit for internationalization: ​Nimirum launches Digital Global Claim Check // New tool for marketing managers

Leipzig/Bristol, 18/7/2017: Nimirum, the independent, international knowledge service provider launched v.1 of the Global Claim Check (GCC), a new online tool for global checks of advertising slogans. Thus, the cultural and linguistic expertise of regional researchers from about 50 countries will now be available to clients for digital checks. 

„Due to the good customer feedback we got through the beta phase really quickly,“ , says Anja Mutschler, Managing Director of Nimirum. „The first projects also approved that we are reacting to the needs of agencies: have the ability to check on their ideas as early as the creative stage, without incurring excessive costs.” For the portfolio of Nimirum GCC is a meaningful expansion. The service is aimed primarily at communications and advertising agencies operating internationally.

 The GCC is available in two variants.

• Sort: identifies “no-go’s” among a maximum of ten slogan or tagline concepts, to ensure that pitfalls are avoided early on
• Verify: subjects one claim to a very thorough check in terms of its cultural context

The costs do not differ – a global check cost less than 10,000 euros net. Clients can opt for the investigation to focus on individual countries or continents – with the costs per country ranging from 150 to 230 euros net.

 „The Global Claim Check combines the advantages of our intercultural expertise and digital workflows”, Dr Fricker, also Managing Director of Nimirum, emphasizes, „an agile tool for global ability to act – that is our innovative supply.“ 

A learning from beta phase was to link the Check to translation duties of the international knowledge service provider. „There are countries where an english claim doesn’t work. Our tool now offers the opportunity to request claims in local languages.“, continues Fricker.

The managing partners explain and illustrate how the tool works every Tuesday at 09.30 a.m.

According to a frequently cited definition, culture is “the way we do things here”. For over six years, leading marketing agencies and companies have been receiving sound, substantiated and precisely tailored insights into what constitutes the individual “here” of their local target groups.